Advertising is the key to a successful business. Whether or not you realise it, almost any action you take to make potential customers aware of your business is a form of advertising, and making sure your advertising is effective and consistent will help your business grow.

While you have a lot of direct advertising options in the form of your business cards, online presence and word of mouth through your network of customers, family and friends, you have many cost effective and proven advertising solutions to raise the awareness of your business in the local area.

While many might think of the phone book or newspaper advertisements at this point, one of your most effective ways of advertising to potential local customers is to place your company details in their view as they move around the area.

If your business has a fixed physical location, this can be achieved by pavement signs. Pavement signs can contain a lot of information about your business and the service you offer, and are ideally placed to alert local consumers that they are geographically close to your location. Pavement signs can be placed directly outside your place of business to inform potential customers of your services and make them aware of your business, and even if they are not seeking to utilise you at the time they will be aware of your location and consider it easy to find and therefore desirable when they do want to utilise your services. If your location is not ideally placed for footfall then pavement signs can be placed in a nearby higher traffic area, and serve to not only alert customers to your business activities but also to direct them to your location and improve geographical awareness of a less than ideal premises.

If your business uses vehicles, or if you are willing to use private vehicles to promote your business, then magnetic signs are a cost effective method of placing your business details onto a vehicle, allowing them to be visible to other road drivers and reach potential customers at a time when they are otherwise unreachable. Magnetic signs are durable, hard wearing, and are an ideal solution where adding permanent detailing is not possible, such as leased vehicles and private vehicles where the business details are not needed outside of operational hours. Magnetic signs can also be used in any location where metal is available for them to be affixed to, and carry no risk of marking or damaging the surface below, making them ideal for temporary signage or for use in areas where the surface is delicate and may be easily damaged.

Both pavement signs and magnetic signs represent cost effective ways to advertise your business to people who are geographically local, without needing to alter your premises to install permanent signage and without needing to invest in expensive print advertisements. By alerting local customers to your location and services you fix yourself in their minds as a preferred provider, making it much more likely that they will return to your location in the future, after all, they know exactly where to find you.